Social Media's importance is imperative to a business, product, and individuals. The new trend is essential to a business because it has become another method to improve business drastically. This is because the tools used to enhance follower experiences and distribute relevant information through new platforms at a high speed that is efficient and affordable.

Social media does not only help you manage your outgoing messages, it also helps with the incoming communication. Like being persistence with your posts, you must keep up with the community engagement. The beauty of social media is not that you only get to post your message but you get to hear organic replies instantly. This brings us to the connection with marketing, social media allows you to combine forces with your marketing plans and work together to meet a business goal.

Having a social media managing team is as important as having a CEO. Both need to make sure the company is making the right decisions and communicating what's going on to your audience. Your audience will remain as loyal and truth to your company based on your communication towards them. It is crucial that there is a two way communication between the company and your audience since your company depends on both.

As we become more modern with technology consumers begin to identify with you because of what you represent. So always ask yourself this; are you being true to what you are representing?